Become Someone's Favorite

All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You. 

– Tom Peters

Allen Iverson is my favorite athlete of all time. I can’t name another player who has had a greater influence on my life. He was absolutely fearless on the court. Off the court he wasn’t afraid to be himself and I admired him for that.

 I wore number 3 just like AI. I had braids like AI. I had the headbands, wristbands, shoes, and 76ers jerseys in every color. I wanted to be just like him.

AI was ahead of his time. Today we live in a world that is constantly changing but one thing remains the same. People connect with people. When we admire someone for something we are drawn to them.

We live in an era where more and more people are focused on growing their personal brand. This is a slightly different approach than what we saw 5-10 years ago. 

Allen Iverson was a brand before personal branding was a buzzword. In the past the focus was to build your resume and gain experience. Times have changed. That way of thinking isn’t obsolete but in order to stay ahead of the game and dominate life after sports you need to recognize trends.

You have the ability to become someone’s favorite something!

 You might be their favorite YouTuber, podcaster, chef, photographer, or travel blogger. It really doesn’t matter what path you take. The important thing to keep in mind is that you need to get clear on what message you want to share. Everyone has a story. What message will you share with the world?

The same rules that apply to sports apply to life. Specialists are in high demand! Steph Curry is a 3-point specialist. Oprah is a specialist when it comes to communicating. Elon Musk is a specialist when it comes to entrepreneurship.

 Every single one of us has a favorite player. We also have favorite recording artists. Ask yourself where you can stand out. There is nothing wrong with admiring our favorites but at some point we must get off the bench and become an active participant in the game of life.

 Your brand is what people say about you when you aren’t in the room. What does your social media say about you? Are you using these powerful platforms for entertainment or leverage? It’s time to get intentional about building your personal brand.

Go build something,

Coach J